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Do Digital Right What can we learn from publishers in other market segments that have already made significant moves from print to digital content? Incorporate the features and functionality into your digital offerings that help to expand the reading and learning experience and give readers better perceived value. How does this translate to education? Focus on the following: Take advantage of the rich media capabilities of digital. Videos bring complex concepts to life. Integrated assessments measure comprehension. Built-in algorithms deliver personalized content on the fly to customize content to the student’s learning style and pace.
Link to resources for more information. Students who have grown up exploring the Internet are used to virtually instant access to information. Providing appropriate links allow you to guide readers to your products, and help you become a more trusted, authoritative source they will return to again and again. Build for multiple formats. The use of mobile devices such as the iPhone and iTouch has exploded and there’s no end in sight. And when you build “digitally native” content, it also enables you to offer chapters or synopsis in “chunks” and thereby drive additional sales. Look for new sources of content. Take away the up-front costs of producing and distributing printed books and it becomes much more cost-effective to look to unknown or new authors or explore the margins of fulfill the content needs of different segments and build additional revenue. Make digital more affordable. A digital publishing platform sized to fit your business model and market opportunities is a necessity. It will streamline your workflow to help you provide the cost-effective, feature-packed products your customers want. So the next question is … what are your market opportunities? Do you have a clear strategic direction that meets the needs of today’s educators? Our free, on-demand webinar will allow you to explore what educators want in digital materials from the perspective of two respected educational technology leaders.Immediate access to the webinar “Publishing in the World of Free: Do Educators Get What They Pay For?” is available by clicking here. |
Download the full Digital Product Features & Functionalities section of the report here. Follett Digital Resources’ flagship product, the Lycea Digital Platform helps publishers turn the challenges of going digital into opportunities. Designed specifically for educational publishers, it has the tools you need to find your way in the evolving digital educational marketplace. Learn more about Lycea here. |
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